Separately, Kobalt Music subsidiary AWAL made waves after claiming that “hundreds” of its artists earn over $100,000 per year from streaming, in addition to stating that streaming puts $1 million or more into the pockets of “dozens” of its artists annually. That suggested that top-ranked artists can earn a sustainable living, though ‘hundreds’ is statistically insignificant when measured against the millions of artists currently on Spotify. It’s unclear whether the window between Jehan’s departure from Spotify and the Globes interview has anything to do with SPOT shares’ touching $291.75 apiece eight days back. The entrepreneur and executive may have capitalized on the considerable (since lost) value by selling his interest. The reason Artists make so little is that the per play payout is too low. Yes, the big labels have lousy terms in their older agreements, which did not anticipate streaming at all. However, the drastic reduction in revenues from streaming verses the physical product market is the real culprit, not the greed of the major labels.
It’s the streaming services’ that have priced their product too low and have forced the creative community to accept the pitifully low payment share by leveraging against the free downloads available from pirates.
They are the ones who refuse to pay for the content that the monetize at a reasonable price point. They need to go back to business school, first you determine your cost, then you price your product.
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